Friday, December 7, 2007

The Speed of Trust: Trust, Branding & Competitive Advantage

An Interview with Stephen M.R. Covey
by Christian Sarkar

A sought-after speaker and advisor on trust, leadership, ethics, and high performance, Stephen M. R. Covey is cofounder and CEO of CoveyLink Worldwide. He is also the author of The SPEED of Trust: The One Thing that Changes Everything, an eye-opening book which challenges age-old assumptions about trust. In this interview, Covey explains why the notion of trust as a soft, social virtue is a myth and instead demonstrates that trust is a hard-edged,economic driver—a learnable and measurable skill that can give your business a competitive edge.

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